FREQUENTLY asked questions

To open a new market or expand to a new market is a very difficult process.  Most organizations attempt to accomplish this task with their current infrastructure, thus diluting their existing business and ineffectively going after the new market.  Many companies have unrealistic expectations of the cost associated with opening a new market, in particular in the USA.  Hiring sales staff can become an expensive proposition for a new start, particularly when you realize what is required is a sales team approach.

Most companies would prefer to start with a VP of sales and build from there however the cost usually drives them toward hiring a sales rep who typically will work hard and get some results but won’t take the most strategic or efficient way to start generating revenue.  Our concept is to create a sales team of high quality professionals, effective at all of the sales roles.  With the BEI team selling process we have the industry knowledge, years of experience and the staff in place to go after your new market, at a much lower price with a fully functional team from inside outside to technical staff.